Yaa Consulting Website

Web Development
Screenshots of the project
Responsibility
Web Development
Project Year
2023
Project Background
Yaa Consulting is an African consultancy that helps Africa’s most ambitious change makers define the future. A team of well trained professionals that have helped companies across the globe reach their potential by creating effective and efficient strategies that drive change.
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Client needs

Yaa Consulting is a Ghanaian themed consultancy firm that helps organisations plan and strategise, to be able to excel against competitors. However, the company did not have an online appearance to present the variety of services that the company offered to its clients.

Research

Research was predominately based on my intuition and best preactices coupled with client specifications. I gathered a few consultancy platforms and presented them to the team at Yaa Consulting. Areas of key importance to visitors were highlighted whereas other areas were taken off. I took notes and began putting the pieces together with "Lorem ipsun" copy data evident across the layout.
Carefully crafted a layout that guided the website visitors attention to key information about Yaa Consulting. Reducing the time taken to find information website visitors sought after. I aimed at providing Yaa Consulting with a platform that would be engaging for their visitors and present the website visitors with an African brand that speaks exactly what Yaa Consulting has in mind.

Design principles

What was the Big Idea?, To develop a platform that was built on principles. These principles were helpful in alignging with the needs of Yaa Consulting and Justifying the reasoning and design decisions taken.

Apply Colour Meaningfully

I used colour to bring focus and attention to important sections elements. And to bring meaning and understanding to the visual system.
image of a painter's palette
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Relevancy First

Ensuring that the website visitors are not overwhelmed with information. Helped website visitors focus by orgainizing elements based on what is important and using visual hierarchy to create layers that are easy to digest.

final presentation

Built to be responsive

I recognized that majority of the target audience are likely to visit the website on their mobile phones or their computer screens from their offices. Therefore, it was incredibly essential to have a website that scales well across all devices and maintained its organized design.
image of Mobile and Desktop screen

Credits

Yaa Consulting Team

Let's work together!

If you'd like to know more about my work or processes feel free to get in touch. Not a fan of contact forms, that's fine, you can send an email to asamoahduah101@gmail.com and I will be more than happy to respond.

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