Project Ascend Charity Website

Web Development
Screenshots of the project
Responsibility
Web Development
Project Year
2022
Project Background
Project Ascend Africa is a non-profit street child support organisation that strives to impact positive change in the lives of street kids. Striving to be the voice of street children, since, they are at a high risk of systemic discrimination.
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Client needs

Project Ascend is a non-profit charity organisation that aims to cater for the street kids. The organisation had no online appearance and required a website to help them reach out to a wider audience and receive donations via the platform.

Research

The majority of my research was based on what I instinctively know, best practices, and the requirements of the team at Project Ascend Africa. During a series of meetings, topics of particular interest were highlighted. The Project Ascend Africa Team was already working on a few website concepts.
Carefully crafted a layout that guided the website visitors attention to key information about Project Ascend Africa. Reducing the time taken to find the information the website visitor sought after. I aimed at provide Project Ascend Africa with a platform that would be engaging for their visitors and present the website visitors with an African brand that speaks exactly what Project Ascend Africahad in mind.

Design principles

My Objective was to develop a platform that was built on principles. These principles were helpful in alignging with the needs of Project Ascend Africa and justifying the reasoning and design decisions taken.

Apply Colour Meaningfully

I used colour to bring focus and attention to important sections elements. And to bring meaning and understanding to the visual system.
image of a painter's palette
image description of relevancy

Relevancy First

Ensuring that the website visitors are not overwhelmed with information. Helped website visitors focus by orgainizing elements based on what is important and using visual hierarchy to create layers that are easy to digest.

final presentation

Built to be responsive

I recognized that majority of the target audience are likely to visit the website on their mobile phones or their computer screens from their offices. Therefore, it was incredibly essential to have a website that scales well across all devices and maintained its organized design.
image of Mobile and Desktop screen

Credits

Project Ascend Africa Team

Let's work together!

If you'd like to know more about my work or processes feel free to get in touch. Not a fan of contact forms, that's fine, you can send an email to asamoahduah101@gmail.com and I will be more than happy to respond.

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